Which of the following statements is false regarding

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18. Which of the following statements is FALSE regarding consumption subcultures? A. These groups have an identifiable, hierarchical social structure. B. These groups have a set of shared beliefs or values. C. These groups have a unique jargon, rituals, and modes of sym D. They are reference groups for their members as well as those E. Consumption must be shared physically to be a shared ritual t 19. Harley-Davidson motorcycle owners that join a Harley group, Jeep owners that attend events sponsored by Jeep, and Star Trek "Trekkies" are all examples of _____. 20. A non-geographically bound community, based on a structured set of social relationships among owners of a brand and the psychological relationship they have with the brand itself, the product in use, and the firm is known as a _____.
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21. Todd purchased a Harley-Davidson motorcycle because he identifies himself with what he feels is the typical owner of a Harley. Many other owners of this brand also feel this way, and they get upset when they see someone riding one who they think is not the "right" kind of person to own this brand. Which characteristic of brand communities does this illustrate? 22. Which of the following statements is true regarding brand communities? A. Brand communit low-involvemen products. B. Once a consumer becomes a member of a brand community, C. Brand communities create value through a set of activities tha D. Brand communities can add value to the ownership of the pro E. Fostering a community requires the owners of the brand to co relationships. 23. Samantha and Greg have owned an MG for several years and enjoy taking road trips through the Rockies with other MG owners every year. Which characteristic of brand communities does this illustrate?
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24. A _____ is a gathering of owners and others for the purposes of interacting with one another in the context of learning about and using the brand.
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  • Fall '12
  • Pantel
  • d., Period 5 element, B., E., reference group

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Christopher Reinemann
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