COHERENT ACTIONS Apple implemented its guiding policy with a set of coherent

Coherent actions apple implemented its guiding policy

This preview shows page 4 - 7 out of 13 pages.

COHERENT ACTIONS Apple implemented its guiding policy with a set of coherent actions. Apple's coherent action takes a two-pronged approach: 1. Apple minimizes the product lineup by applying simple rules "we will only make one laptop and one desktop model for each of the two markets that we serve, professionals and consumers." 2. It also disrupted the status quo of the industry through a strong combination of product innovation and business models, carried out at planned intervals. With the success of Apple, the more questions, whether Apple is able to maintain its competitive advantage in the present era where many strong competitors are emerging and technology is growing more rapidly. In terms of the mobile payment system (Apple Pay launched in 2014) and music streaming (Apple Music launched in 2015), Apple was a late mover. Apple watch was introduced in 2015, is the first new product category after the launched of iPad in 2010. Although Apple continues to capture over 90 percent of profits in the smartphone industry, more than 60 percent of Apple’s $220 billion revenue comes from the iPhone. And China account represent more than 20 percent of Apple’s total revenues. 4
Image of page 4
CHAPTER II PROBLEM IDENTIFICATION The success story of Apple itself makes some questions which courious about the success business model turnover of Apple. These several points are discussed - Explain Apple’s success over the past decade relative to its main competitors. Think about which industries has disrupted and how . - Is Apple's success attributable to industry effects, firm effects, of a combination of both? Explain. - What are the greatest challenges Apple is facing? Detail them by internal weaknesses and external threats . How can Apple transform internal weaknesses into strengths, and external threats into opportunities? - Apply the three-step process for developing a good strategy outlined above (diagnose the competitive challenges, derive the guiding policy and implementa set of coherent actions) to apple's situation today . Which recommendations would you have for apple to outperform its competitors in the future? Be specific. 5
Image of page 5
CHAPTER III RELATED THEORIES The key success of Apple for almost last two decades was implementing the right business model innovation strategy, also analyse and recognize their competitive values. Competitive advantage is a set of qualities that give businesses leverage over their competition. It allows businesses to offer their target market a product or service with higher value than industry competitors. In the long term, this boosts the business' position in their industry and drives a greater number of sales than competitors. (White, 2019) Steve Jobs as the co-Founder was conceptualized by implementing a pontent competitive strategy. Jobs combines the innovation in products, services, and business model. The right decision about recognizing the competitive of the brand itself become a very good turnover to the Apple strategy. Apple can implementing more than mere goal or just a company slogan.
Image of page 6
Image of page 7

You've reached the end of your free preview.

Want to read all 13 pages?

  • Summer '16
  • Moh. Toha
  • Marketing, ITunes Store

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture