Since the majority of the population is white and the majority decides what is

Since the majority of the population is white and the

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the majority decides what is effectively pop culture, Rachel Green was easy to identify with. Thishas to do with homophily which says people tend associate themselves with others like them. According to Dustan Kidd, “It [homophily] is often used to explain the durability of white
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dominance in a supposedly post-racial society…” (Kidd 33). Most companies and TV corporations were after the majority, this why a large portion of pop icons in the 90’s were white.Diversity is important but as the critical approach suggests, the interests of the big corporations will dictate pop culture and since allowing the masses to identify with characters, diversity was rarely seen within huge pop culture hits. This is why Rachel Green is easy to identify with and perpetuates the idea that people need to buy what the corporations are selling as “in” that year. This need to be like Rachel subtly keeps audiences tuning in every week to see how to keep up their appearance and popularity which is great for the TV companies. Next, The Spice Girls were the best marketing campaign the pop world could have hopedfor. The Spice Girls were a pop group that spread hysteria amongst teen girls. They were popular for a number of reasons, one being that they were easy to brand and sell. Each of The Spice Girlshad their own distinct personality. This made it easy to sell the girls by creating an atmosphere where teenage girls could say, “Oh, you are such a sporty spice”. After a girl has identified with a
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  • Fall '17
  • Brandon Ferderer
  • Marketing

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