5 40 Need for robust and contemporary HRM policies As per the opinion of

5 40 need for robust and contemporary hrm policies as

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4.0 Need for robust and contemporary HRM policies As per the opinion of Özbilgin et al. (2013), contemporary organisation indicate the firms which are extensively doing international business, employing latest technology and advancements to satisfy the expectation of the customers and become the leading unit in the industry. As contemporary firms are largely employing talents from different geographic terrains, notwithstanding their background, socio-economic or cultural difference, it is imperative to integrate best human resource practices in the organisation. Additionally, the diverse workforce helps the company to grasp the customer psychology precisely and thereby formulate the products, services and marketing strategies tailored and focused on meeting the needs of the customers at the local and national level. Saad (2013) substantiated that in order to maximise the benefits from the assortment in the workforce, the multinationals should effectively integrate the contemporary and robust human resource practices in the organisational structure. The success in the hospitality industry is largely attributed to the service level of the employees as the core product benefits are directly associated and delivered through the staff. Thus, the industry is highly service-oriented and labour focussed and needs well-trained and behaved staffs. The success of the Hilton Hotels lies in their strength of training the new recruits and retaining the workforce to serve the clients beyond the anticipation. However, as seen in the above section, the disbalance work-life and stringent norms for employees in the organisation to maintain decorum has taken a huge toll over the number of staffs, which had further impacted the revenue stream of the hotels (Solnet, Kralj and Baum, 2015). The multinational had to conduct the recruitment process freshly, every time the number of workers reduces, and additional training and orientation sessions had to be arranged, leading to extra expenses and also affecting the continuity of quality services. In total, the smooth functioning of the Hotels are hindered, and 6
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guests are displeased. As a result, Hilton Hotels should employ contemporary human resource practices and integrate and execute it robustly to encourage the employees and motivate them to stay with the company. Aspridis and Kyriakou (2012) remarked that one of the best technique to ensure and engage personnel to the organisation include empowerment of the employees. In the service sector business, it is essential to authorise the staff to take some decisions at ground level to satisfy the clients timely. In addition, it dissipates the feeling of being valuable for the firm, thereby getting attached to the brand. Another technique that helps in creating a stronger workforce is communicating clearly with the staff and promote open communication between the lower level and upper hierarchy. The approach helps in the timely delivery of the appropriate message and accurate intention behind any change in the organisation. Reduction in a number of working
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