Sondergaard h a 2005 market oriented new product

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Sondergaard, H. A. (2005). Market oriented new product development: How can a means end chain approach affect the process? European Journal of Innovation Management , 8 (1), 79 – 90. Retrieved from 78583 Bureau of Labor Statistics. (2014). Retrieved from Fitness.bls.gov/ooh/personal- care-and-service/fitness-trainers-and-instructors.htm#tab-6 Khan, M. T. (2014). The concept of'marketing mix'and its elements (a conceptual review paper). International Journal of Information, Business and Management , 6 (2), 95. P Kotler, KL Keller - Marketing Management, Tata McGraw-Hill, New Delhi, 2011
Social, Ethical, and Legal Implications 17 West, D., Ford, J., & Ibrahim, E. (2006). Strategic marketing . Oxford: Oxford University Press. Calantone, R. J., Di Bendetto, C. A., & Song, M. (2011, September 1). Expecting Marketing Activities and New Product Launch Execution to be Different in the U.s. and China: An Empirical Study. Internation Journal of China Marketing, 2 (1), 1-32. Retrieved from ? vid=3&sid=6a0a0d63-fb60-4602-a3f0-153023fea813%40sessionmgr4001&hid=4112 de Brentani, U., & Kleinschmidt, E. J. (2004). Corporate Culture and Commitment: Impact on Performance of International New Product Development Programs. The Journal of Product Innovation Management, 21 , 309-333. Retrieved from ? sid=b8e818de-d8bd-4aac-aeb4-ff517e44b354%40sessionmgr4001&vid=3&hid=4112 Davcik, N.   & Sharma, P.  (2015). Impact of Product Differentiation, Marketing Investments and Brand Equity on Pricing Strategies: A brand level investigation.  European Journal of  Marketing, Vol. 49 Iss: 5/6.  Retrieved from  - 2014-0150 Danaher, P. J., & Rossiter, J. R. (2011). Comparing Perceptions of Marketing Communication  Channels.  European Journal of Marketing, 45.1 (2), 6-42. Retrieved from  B6F8BDE4F93PQ/1?accountid=35812 Groeger, L. & Buttle, F. (2014). Word-of-mouth Marketing: Towards an Improved  Understanding of Multi-generational Campaign Reach. European Journal of Marketing,  Vol. 48 Iss: 7/8. Retrieved from 
Social, Ethical, and Legal Implications 18 - 2012-0086 Hanks, Gerald; 2016. The Milestones in Marketing Plans. Chron: Small Business.  Retrieved from  Karakaya, F., & Kerin, R. A. (2007). Impact of Product Life Cycle Stages on Barriers to Entry. Journal of Strategic Marketing, 15 , 269-280. Retrieved from ? sid=f3421929-4574-427a-9356-3d1579d40c73%40sessionmgr4005&vid=3&hid=4112 Karjaluoto, H., Mustonen, N., and Ulkuniemi, P. (2015) ‘The role of digital channels in industrial marketing communications’, Journal of Business & Industrial Marketing , 30(6), pp. 703– 710. doi: 10.1108/jbim-04-2013-0092 Kiplinger, L. (2014). Millennials LOVE their smartphones: Deal with it. USA Today. Retrieved from - Samsung (1995-2016). Samsung Galaxy S7 edge, 32GB, (Verizon), Gold Platinum. Retrieved from - G935VZDAVZW Samsung (1995-2016). Welcome to Samsung. Retrieved from Smith, A. (2015).  U.S. Smartphone Use in 2015 . Retrieved from  love-smartphones-mobile-study/16192777/
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