AACSB Analytic Blooms Remember Learning Know what market

Aacsb analytic blooms remember learning know what

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AACSB: AnalyticBlooms: RememberLearning Objective: 04-02 Know what market segmentation is and how to segment productmarkets into submarkets.Level of Difficulty: 1 EasyTopic: Market Segmentation Defines Possible Target Markets14.(p. 92)Market segmentation says that target marketers should develop one good marketing mix aimed at a fairly large market. FALSEMarket segmentation deals with segmenting broad product-markets in order to select target markets and develop suitable marketing mixes.AACSB: Reflective ThinkingBlooms: RememberLearning Objective: 04-02 Know what market segmentation is and how to segment productmarkets into submarkets.Level of Difficulty: 1 EasyTopic: Market Segmentation Defines Possible Target Markets15.(p. 94)Marketing-oriented managers think of segmenting as a disaggregating process. FALSEMarketing-oriented managers think of segmenting as an aggregating process.AACSB: AnalyticBlooms: RememberLearning Objective: 04-02 Know what market segmentation is and how to segment productmarkets into submarkets.Level of Difficulty: 2 MediumTopic: Market Segmentation Defines Possible Target Markets
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16.(p. 94)Marketing-oriented managers see segmenting as a process of aggregating people with similar needs into a group. TRUEMarketing-oriented managers think of segmenting as an aggregating process—clustering people with similar needs into a "market segment."AACSB: Reflective ThinkingBlooms: RememberLearning Objective: 04-02 Know what market segmentation is and how to segment productmarkets into submarkets.Level of Difficulty: 1 EasyTopic: Market Segmentation Defines Possible Target Markets17.(p. 94)Ideally, segmenters should start with the idea that each person is "one of a kind" and can be described by a special set of dimensions that may be used to aggregate similar customers together. TRUESegmenters start with the idea that each person is one of a kind but that it may be possible to aggregate some similar people into a product-market. Segmenters see each of these one-of-a-kind people as having a unique set of dimensions.AACSB: AnalyticBlooms: RememberLearning Objective: 04-02 Know what market segmentation is and how to segment productmarkets into submarkets.Level of Difficulty: 1 EasyTopic: Market Segmentation Defines Possible Target Markets18.(p. 94)One of the difficult things about segmenting is that not every customer will neatly fit into some market segment. TRUEThe difficulty with segmenting is that some potential customers just don't fit neatly into market segments. Forcing them into one of the groups would make these segments more heterogeneous and harder to please.AACSB: AnalyticBlooms: RememberLearning Objective: 04-02 Know what market segmentation is and how to segment productmarkets into submarkets.
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