With a high volume of sales the revenue from sales

  • Capella University
  • FPX 5012
  • michaelndambuki
  • 18
  • 100% (12) 12 out of 12 people found this document helpful

This preview shows page 2 - 4 out of 18 pages.

go to the company. Making sure that the community knows about the company’s products is oneof the top priorities. The company wants to increase its brand awareness through variousmarketing activities. Increasing brand awareness will make the company’s products moreaccessible to the public and increase the volume of sales remarkably. In the Over the Countercold and allergy market, Allstar Brands competes with four other firms. The five firms in totaloffer 10 brands in five categories which are nasal spray, cold liquid, allergy capsule, nasal sprayand cough liquid (James, Kinnear & Deighan, 2019). Allstar BrandsAllstar Brands offers various products. The company has many over the counter drugsthat address the needs of people suffering from allergies and cold. There 3 different over the
MARKETING PLAN 3counter medications that are used by people with different conditions. The first one is theAllround cough medicine, which is Allstar Brands’ version of the basic medicine for use in thetreatment of common cold. The second product is Allround+. This is an over the counter coughmedication. It is an enhanced variant of the Allround cough medicine. The third medicationproduced by Allstar brands was Allright cold medicine which was meant for children. It comes inthe form of a syrup. AllroundThis was the first medication to be created by Allstar brands. This product achieved a lotof success in the market and this caused the company to think about producing the secondproduct which is Allround+. Allround OTC medicine is an antihistamine, an analgesic, a coughsuppressant and a decongestant. Its formula contains a little alcohol (James, Kinnear & Deighan,2019). It is a multi-symptom medicine used in the treatment of cold. Allround is the mostimportant brand for the company, being a leader in the allergy and cold market.Allround+Being an enhanced version of the original Allround cough medicine, it possesses most ofthe properties of the Allround medicine. It is an antihistamine, an analgesic and a decongestant.This medication is an all in one formula. The only difference between Allround+ and Allround isthat Allround+ does not have among its components a cough depressant. Instead, this medicationhas a higher level of analgesics than the Allround medication. Allround+ relieves the patientfrom various symptoms. It is available in a 12hr multi-symptom capsule. AllrightThis is a product for children. The level of analgesics in this medication is lower than inAllround and Allround+. It contains an expectorant, a decongestant and an antihistamine. Thereis no alcohol among its components and does not have a cough depressant. The ingredients usedin its formation combine to form a liquid medicine for the treatment of cold in children.

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture