P 426 procter gamble created one of the most

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78. (p. 426) Procter & Gamble created one of the most outrageous promotions in marketing history. Nobody blinked when some unknown brand assistant suggested giving away free goldfish in stores with the purchase of any king-size box of Spic and Span cleaner. The offer itself was the soul of simplicity: Buy one giant-size box of Spic and Span and you can fill a clear plastic container with two free goldfish. The display even had its own net for scooping the little fish out. This promotion was intended to be an example of a _____ strategy. Pull strategies are designed to attract customers and increase demand for the product. The strategy was designed to attract customers and to increase demand for Spic and Span. AACSB: Reflective Thinking Bloom's: Apply Difficulty: Hard Learning Objective: 16-07 Describe the roles that sales promotion can play in a marketing strategy. Topic: Sales Promotion Strategies and Tactics
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