Hence we look at a marketing strategy to not dominate the industry but to

Hence we look at a marketing strategy to not dominate

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means it is highly concentrated. Hence we look at a marketing strategy to not dominate the industry but to create our own niche of jerkies made with Indian cuisine based flavors and grow within that segment, and we feel we will be successful within our own niche as our competitors do not offer their products in the flavor we do hence we get a solid first movers benefit and a differentiated positioning in the market. Additionally we also will ensure that our product’s pricing is in line with our competitors in order to establish a secure customer base. Additionally we also intend to advertise through social media using viral marketing methods, which will allow our products awareness to spread out from one potential customer to another bolstering our chances of success in an economical manner. Furthermore we will look to sell the product through traditional retail and gas outlets such as Walmart, Sunoco, Sheetz, Giant, Target, etc.
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Works Cited: 1) “Industry Market Research, Reports, and Statistics.” IBISWorld , - industry/.
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