Four frequently used targeting strategies are the

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32. Four frequently used targeting strategies are the
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micromarketing, undifferentiated, differentiated, and __________ targeting strategies. A. geogr aphic B. benefit-based C. economic D. global E. concentrated 33. When Mr. How, a Pennsylvania-based discount lumber and hardware chain, sent snow blowers to its Augusta, Georgia, store in April, it was engaged in: 34. Differences in weather and climate create opportunities for: 35. NASCAR redirected its marketing efforts when a survey indicated that almost 50 percent of race fans were female. This is an example of __________ segmentation.
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36. __________ segmentation is the most common basis of consumer market segmentation because these segments are easy to define and usually easy to reach. A. Geogr aphic B. Psychographic C. Behavioral D. Benefits E. Demographic 37. Beer marketers know that high school educated, working class males from the ages of 25 to 40 make up an attractive market for their products. This is a __________ segment of the beer market. 38. Television advertising has recently expanded to include "mini-ads," which are short ads lasting five to ten seconds. These ads are most useful in advertising to men, since men are more likely than women to channel surf during commercial breaks. This type of advertising will be more useful to marketers engaged in __________ segmentation. 39. Demographic segmentation is segmentation based on:
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40. Marketers like Benetton want their ads to appeal to one's self-concept, suggesting to consumers: A. "Trendy products for the masses." B. "I'm like them, so I should buy their products." C. "I will never be rich, but I can dress like I am." D. "Be Peace." E. "All is fair in love, marketing, and war." 41. Psychographics is the segmentation method that delves into how consumers:
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  • Fall '12
  • Chris
  • Marketing, printing company

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