social impressions and 15 million engagements in the last two years.In other hand, company like Principal Financial Group their primarily market target is baby boomer. For the products and services for this company is to providing financial solution such as insurance, retirements and investments. This company is using social media such Facebook in order to reach their target market. One of thecharacteristic in online media for baby boomer is to like to spend their time in social media. According to the author VerHage, Julie of "Baby Boomers Flock to Facebook While Teens Exit En Masse state that “January 2011 through the beginning of this year, there was a 25% tumble in the number of users between the ages 13 and 17, while there was an 80% surge in users with an age of 55 and above.”
Finally, Zillow company their primarily target is generation x. this company providing full services of real estates. One of their ways to do marketing is using of social media such as Facebook, tweeter and google plus is to reach the market. Generation x are known to be independence, self-reliance and like enjoy shopping online and do research on any important purchase in advance, also. So, Zillow using social media it will help company on the marketing research perspective. It will enhance engagement with their customers and expand their market effort. According to mentioned that “Members of this generation witnessed the introduction of computers, cell phones and the Internet. They were also the first generation in which divorce was common and in which both parents frequentlyworked outside the home. As adults, they're savvy consumers who pride themselves on making informed purchasing decisions and who often turn to the Internet when searching for the best value for their money”
Work cited"Why Denny's Sounds Like a Chill Teenager on Social Media." Entrepreneur. 2015. Web. 11 Mar. 2016.VerHage, Julie. "Baby Boomers Flock to Facebook While Teens Exit En Masse." Web. 11 Mar. 2016."Generation X Consumer Behavior." Generation X Consumer Behavior. Web. 11 Mar. 2016.
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