3 .Dount is favorite food from Meal replacement food by repositioning.DunkinDonutscoffeeinthemorningtovisitandeat.American peoples wake up and eat breakfast at the Dunkin Donuts..4.Starmarketingusingcelebritiesandcharacters.The stars who appeared in the popular, If planted in high-quality give consumers the impressionthat donut. (Michael Vale trademark Dunkin 80s)5.Dunkins’imageIn life with the trends in consumer preferences the timely development of new products. Madeby other companies inside the trend Dunkin had their own way, the product is immediatelyreleased quickly. Dunkin has released bagels a lot of revenues.
6.Livetodie.Almost all companies when his company is unlikely to change the advertising strategy. Butdunkin is different. Brand power is at highest out a new advertising. AS a result, today’s Makerof the world’s largest coffee and bakery is growing. The change in the timing of the match andthe change to a new level, because it changed the brand marketing strategy .KrispyKremeDonuts.2004inKoreafirstopen.On December 16, 2004 , the first “HOT NOW” neon sign was turned on in Korea for the firstTime in Asia. As of 2012, Krispy Kreme provides customers with warm and fresh doughnuts Inits about 70 nationwide stores.SWOTanalysisStrength–LOTTEshoppingwithpartnership.LOTTE is experience in distribution and catering business and know-how plenty. So it ispossible to differentiate the taste of donuts.MarketingstrategySoitwastryingtocreateabrandimageofsophisticated.Unique marketing (Offer free donuts , Word-of-mouth marketing , The unique packaging)AutomatedProductionSystems.Showed the customers manufacturing process (Experience for customers) If you buy a lot offereda discount ( dozen)WeaknessThesweetnessofthedonutandHighcalorie.ThereforeKoreansarelikelytonotfitnationalmouth.Low accessibility , High price.OpportunitySo the price is low and 10 junior and senior high school students prefer a sweet food. You caneasily buy a hand and Satisfies the needs of their preferred products So twenties is main targetingcustomers..To have a family and have a wonderful time out to take advantage of as many Take-out.ThreatsThelowlevelofcompetitioninthedonutmarket.Formedbeforethestartofbusinessfromword-of-mouth.Because of Dunkin Donut products consumers there is recognition that the Dunkin DonutsDunkinfirstmoveradvantagemarket→Marketshare90%Thespreadofculturalwell-being.In addition, a number of competitors have entered the country. (Mr.Donut , Tono studio dount)Totallycompared[DunkinVSKrispyKreme]Doughnut market is Dunkin Donut is the first shop in itaewon in 1994. Dunkin is 10 years donut
market has been monopolized. But the killer is Dunkin Donut’s Krispy Kreme donuts are madein korea market entry in 2004. Broke an official Dunkin=Donuts. Krispy Kreme donuts couldreason against because the only way to differentiate manner. Hard and we have domesticatedwhite powder donuts , fluffy and warm donuts is the impact of new. Dunkin Donuts doesnot have a special representative of the product. Unlike Krsipy Kreme made directly from thestore piping hot representative of the original glazed products layer was targeting mania. Also,
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- Dunkin’ Donuts