B) Pull publishing 7) Because of the various problems with operational data, large organizations choose to extract operational data and typically create and staff a group of people who manage and run a(n) ________. C) data warehouse 8) ________ records the source, format, assumptions and constraints, and other facts about the data. D) Metadata 9) Problematic operational data are termed ________. C) dirty data 10) ________ is a term that refers to the level of detail represented by the data. A) Granularity 11) Which of the following statements is true about operational data? C) Purchased operational data often contains missing elements. 12) Due to a phenomenon called the ________, the more attributes there are, the easier it is to build a model that fits the sample data but that is worthless as a predictor. B) curse of dimensionality 4
13) A ________ takes data from the data manufacturers, cleans and processes the data, and locates the data on the shelves. C) data warehouse 14) A data ________ is a data collection, smaller than the data warehouse, that addresses the needs of a particular department or functional area of the business. A) mart 15) Which of the following statements is true about data marts? C) Data marts address the needs of a particular department or functional area of a business. 16) Which of the following statements is true about reporting applications? C) Two important reporting applications are RFM analysis and OLAP. 17) Which of the following is a basic operation used by reporting applications to produce business intelligence? D) calculating 18) ________ analysis is a way of analyzing and ranking customers according to their purchasing patterns. D) RFM 19) RFM analysis is used to analyze and rank customers according to their ________. A) purchasing patterns 20) U.S. Steel Corp. is a well-known steel manufacturing company. SAMCROW, one of the customers of U.S. Steel Corp. holds an RFM score of 111. Which of the following characteristics relates SAMCROW with its RFM score? D) SAMCROW has ordered recently and orders frequently, and it orders the most expensive goods. 21) A sales team should attempt to up-sell more expensive products to a customer who has an RFM score of ________. C) 113 22) Ajax Inc. is one of the customers of a well-known linen manufacturing company. Ajax has not ordered linen in some time, but when it did order in the past it ordered frequently, and its orders were of the highest monetary value. Under the given circumstances, Ajax's RFM score is most likely ________. B) 511 23) How should a sales team respond to a customer who has an RFM score of 545? B) The sales team should let go of this customer; the loss will be minimal. 24) OLAP stands for ________. A) online analytical processing 25) The viewer of an OLAP report can change its format. Which term implies this capability? D) online 26) The remarkable characteristic of OLAP reports is that they are ________, as they are online and the viewer of the report can change their format. D) dynamic 5
27) An OLAP report has measures and dimensions. Which of the following is an example of a dimension? C) sales region 28) Which of the following accurately defines a dimension in an OLAP report? A) It is a characteristic of a measure. 29) Which of the following is an example of a measure in an OLAP report?
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