Cooley manufacturing is a multinational company

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16. Cooley Manufacturing is a multinational company selling plumbing components around the world. This company has progressed to the point that it operates an entire of line of business in several other countries. Which stage of multinational business does this represent? a. Stage one b. Stage two c. Stage three d. Stage four e. Stage five ANS: C Stage three is characterized by operating an entire line of business in another country. PTS: 1 REF: 55 OBJ: 05-2 TYPE: App TOP: AACSB Reflective Thinking | TB&E Model International Perspective | TB&E Model Strategy
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17. Which of the following is a criticism of multinational corporations? PTS: 1 REF: 56 OBJ: 05-2 TYPE: Comp TOP: AACSB Reflective Thinking | TB&E Model International Perspective 18. A company that is capital-intensive: PTS: 1 REF: 56 OBJ: 05-2 TYPE: Def TOP: AACSB Reflective Thinking | TB&E Model Strategy 19. With a _____, a firm produces standardized products to be sold the same way all over the world. PTS: 1 REF: 57 OBJ: 05-2 TYPE: Def TOP: AACSB Reflective Thinking | TB&E Model International Perspective | TB&E Model Strategy 20. Global marketing standardization: a. is becoming less popular with the large multinationals b. encourages product, packaging, and advertising variations for each nation or local market c. actually raises production costs d. presumes markets throughout the world are becoming more alike e. is more popular with consumer products than with industrial goods ANS: D With a global marketing standardization approach, a firm produces standardized products to be sold the same way worldwide. This approach assumes all customers have the same needs and wants. PTS: 1 REF: 57 OBJ: 05-2 TYPE: Comp TOP: AACSB Reflective Thinking | TB&E Model International Perspective | TB&E Model Strategy
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