creativity in several ways that enable growth within the organization Challenges Related to The Changes Acquiring global appeal is difficult through global marketing because meeting the ever- changing consumer needs on a world-wide scale is very challenging The changing global timber markets also come with immense pressures that present unforeseen challenges for Timberland and its investors Changes in management such as the ones experienced during the acquisition of Howies and the merger with VF Corporation often interfere with the organizational structure and design
3 Due to the merger with VF, Timberland might face the challenge of lack of consensus when implementing change, especially the ones to do with sustainable practices and customer satisfaction Communication between different management structures after a merger might also present challenges to change since every party and its employees always want to be aware of the proceedings, hence slowing down the process. Effects of The Challenges On ; The Organization: When the barriers or challenges to change prevent the company from implementing changes that will help it to keep in touch with current trends and consumer preferences, it reduces the overall customer base and limits the growth of the company. Employees: Employees dislike change in many cases unless their opinion is sought before the change process is implemented. For example, acquisitions and mergers lower employee morale since the organizational structure will change as well, and most of them will have to take up new roles that they are not used to. Management: The lack of consensus during corporate changes causes strife among the members of the management team. The fact that all management-level staff need to be on board for corporate changes means most of the management staff have to compromise, meaning that a section of the staff will need time to adapt to the change, especially after a merger such as the one between Timberland and VF Corporation. Customers: Significant change, such as changing the organization's practices, may result in the loss of customers. For example, Timberland's change towards sustainability may not appeal to those consumers who are reluctant to go green; hence, this move might prompt them to shift to other competitors in the apparel industry.
4 Shareholders: The lack of consensus among the management staff may affect the shareholders as well, as they might have divided opinions regarding practices such as mergers and acquisitions. VF's merger with Timberland introduced the latter to VF's family of brands with different shareholders who were less likely to come into terms with each other in the short-term, hence slowing the overall growth of the company.
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- Winter '18
- Salome Vejar