4 Draft Your Brand Positioning Statement You need a clear idea of what sets

4 draft your brand positioning statement you need a

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4. Draft Your Brand Positioning Statement You need a clear idea of what sets your company apart because that is what will bring customers through your doors. You can use the information you uncovered in step three to guide you, but these positioning statements should be single-minded and focused. How to Create a Small Business Marketing Plan
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Now that you’ve completed your data collection, you need to actually formulate your marketing plan. Here are the key features to include. 1. Situation Analysis This is an overview of your company’s current state. Include a strength, weakness, opportunity and threat (SWOT) analysis as part of this section as well. 2. Target Audience You’ve done all the work to understand who your target customer is, so spend time writing out a description of this target audience. It should be descriptive and as succinct as possible. Don’t forget to include any psychographic data you might have as well. 3. Marketing Goals Draft your marketing goals. Besides writing out goals that directly address the things you want to accomplish (i.e. an increase in sales), make sure that these goals are all measurable. Almost as important as your marketing plan are the results. You need to make sure you can measure it so you can determine success or failure. 4. Strategies and Tactics Using your marketing goals as a blueprint, determine the strategies and tactics you will use to achieve them. These will include the different types of media you want to use and the different advertising or outreach tools you will use. This is the meat of your marketing plan.
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  • Winter '18
  • jablonski
  • Marketing, Small business Administration, U.S. Census Bureau, Mother Dairy

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