resources outlays. What lessons on “profitable growth” and other financial performance metrics does this case provide? CASE IMPORTANT GUIDELINES: Be specific, but don’t just copy and paste . An important part of these assignments is you providing evidence of your choices and suggestions. As you read through and develop answers to the questions, make note of page numbers and specific facts. Be sure to refer to these facts and information in your cases answers, including putting case page numbers as references. Do NOT just copy and paste long passages of text (i.e., more than one sentence) from the case, however; your evaluation is based on your thinking and analyses, not your ability to regurgitate the case. It is preferable for you to simply refer to an idea/fact and provide a page number. And, if you are making a suggestion or recommendation, be specific about how and why this should be done. Explain your thinking . Cases are generally used to show a set of analysis tools and to solve problems or make decisions. In other words, they are used for you to show your judgment. But, explaine your thinking/logic for a lot of the decisions and arguments that you make. As appropriate, build upon—and reference!—readings and examples from the course materials (readings and lectures). Showing and clearly explaining why you suggest something is likely more valuable than just coming up with an answer. This also helps to show your mastery of the subject matter, which is a fundamental part of the assignment. Read through the entire case. There are oftentimes-important details and nuggets of information in the appendencies and other parts of the entire case; there is more to a case than just the introduction and conclusion sections! Justify your assumptions. If for some reason you need to make assumptions about
something in order to make a decision, then state what that assumption is. But you do NOT need to find outside information from what the company really did.
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- Summer '20