The strategy is founded on four primary goals The first objective is to create

The strategy is founded on four primary goals the

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The strategy is founded on four primary goals. The first objective is to create a unified direction for numerous sectors including the economy, tourism, media and science among others thus promoting the position of UAE as a perfect gateway to the Arab world. Additionally, it aims to institute the UAE as a regional center for tourism, culture, and art, and to build its status as a tolerant nation that welcomes all people from all over the world. The strategy also has six main axes that act as the basis for the UAE’s public diplomacy that includes humanitarian diplomacy, cultural and media diplomacy, scientific and academic diplomacy, economic diplomacy, national representatives’ diplomacy and people diplomacy among others. The UAE Soft Power Council was launched by Shaikh Mohammad in May, conscripting it to progress the state’s soft power strategy to include the culture, technological advances, humanitarian, science and economic segments to create good relations at the very start both with local and global partners. The Council intends to implement a general soft power policy for the UAE to improve its reputation both regionally and globally, initiate cooperation between public and private sectors within the country through soft power ingenuities and projects, and periodically submit reports to the Cabinet on all the progress.
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  • Winter '15
  • United Arab Emirates, Mohammed bin Rashid Al Maktoum

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