Foot per day to attract an adequate number of

foot per day. To attract an adequate number of customers, the store should be well maintained
both inside and out.
79) The statement that each store should have sales equal to or greater than $100 per square foot
per day is an example of ________.
A) a strategic plan
B) a directional plan
C) a financial goal
D) a strategic goal
Answer: C
Page Ref: 221
Learning Outcome: Discuss the processes and tools of developing different types of plans
AACSB: Analytic Skills
Ch. Objective: 2
Difficulty: Moderate
Classification: Application
24

80) The statement that all stores should be well maintained both inside and out is an example of a
________.
A
Page Ref: 223
Learning Outcome: Discuss the processes and tools of developing different types of plans
AACSB: Analytic Skills
Ch. Objective: 2
Difficulty: Moderate
Classification: Application
Community Newspaper (Scenario)
Robert Downs is in the process of setting up a small community newspaper in his home town of
Corning, New York. As a first step, he sets the following goal for his company: "To be a
champion for free speech and for the development of the community." This goal is to appear
clearly on top of every page of the newspaper.
81) The above goal constitutes the ________ goal of the company.
D
Page Ref: 221-222
Learning Outcome: Discuss the role of ethics and social responsibility in management; Discuss
the processes and tools of developing different types of plans
AACSB: Analytic Skills
Ch. Objective: 2
Difficulty: Difficult
Classification: Application
25

82) When making editorial decisions for his newspaper, Robert Downs mostly picks issues that
are in line with his political beliefs and those that his advertisers approve of. For instance, he
recently chose not to publish a story about how a large local manufacturer, one of the paper's
biggest advertisers, was flouting environmental regulations. This indicates that ________.
B
Page Ref: 222
Learning Outcome: Discuss the processes and tools of developing different types of plans
AACSB: Analytic Skills
Ch. Objective: 2
Difficulty: Difficult
Classification: Application