3 rdrank in Malaysia telecommunication services provider Numbers of subscribers

3 rdrank in malaysia telecommunication services

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3 rd rank in Malaysia telecommunication services provider. Numbers of subscribers is 10.3 million (2013). Marketing strategy: Mascot, lower price of services among others two main providers, catchy advertising: I will follow you songs.
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According to Malaysia Forest Interactive, of different telecommunication companies: BCG MATRIX ___________________________ MOBILE TELECOMMUNICATION Telco Market share (%) RMS Market growth (%) Maxis 32.83 1.17 -0.10 Celcom 28.00 0.85 6.18 Digi 24.00 0.73 10.75 TuneTalk 4.90 0.15 5 U-mobile 6.98 0.21 500 XOX Com 0.92 0.03 1.02 P1 1.22 0.04 72.79 RedTone Mobile 0.47 0.01 33.34 Merchantrade 0.69 0.02 200
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Star Question Marks • U-mobile • P1 • Merchantrade Cash Cow • Digi • Celcom • Maxis Dog RedTone Mobile Tune Talk XOX Com BCG MATRIX ___________________________ FIGURE Relative Market Share (RMS) Mark et Grow th Rate
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COMPANY PROFILE _________________ Started its operations in April 1992. Subsidiaries of Majlis Agama Islam Wilayah Persekutuan (MAIWP) and Yayasan Wilayah Persekutuan (YWP). Marketing strategies: Website, Education booth, brochure and others. INSTITUT PROFESIONAL BAITULMAL
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According to Unit Kemasukkan Rekod Pelajar of different courses in IPB: BCG MATRIX ___________________________ INSTITUT PROFESIONAL BAITULMAL Courses Market share (%) RMS Market growth (%) BM111 35.87 1.43 15.30 AC110 20.73 0.58 7.17 CS110 1.22 0.03 - 3.45 AC120 2.40 0.07 18.75 PD003 7.06 0.20 -4 LCCI 25.15 0.70 27.80 CAT 7.61 0.21 1.12
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Star LCCI BM111 Question Marks • AC120 Cash Cow AC110 Dog • CS110 • PD003 • CAT BCG MATRIX ___________________________ IPB Relative Market Share (RMS) Mark et Grow th Rate
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According to Alfa Gemilang, Account Department, here are some sales data of products and services: BCG MATRIX ___________________________ ALFA GEMILANG SDN BHD Product/Services Market share (%) RMS Market growth (%) Printing 76% 4.31 79.49 Stationeries 2% 0.03 - 10.00 Paper supply 18% 0.23 - 4.41 Design services 4% 0.06 - 20.00
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Star Printing Question Marks Cash Cow Dog Stationeries Paper Supply Design Services BCG MATRIX ___________________________ IPB Relative Market Share (RMS) Mark et Grow th Rate
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