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•3rdrank in Malaysia telecommunication services provider.•Numbers of subscribers is 10.3 million (2013).•Marketing strategy: Mascot, lower price of services among others two main providers, catchy advertising: I will follow you songs.
According to Malaysia Forest Interactive, of different telecommunication companies:BCG MATRIX___________________________MOBILE TELECOMMUNICATIONTelcoMarket share (%)RMSMarket growth (%)Maxis32.831.17-0.10Celcom28.000.856.18Digi24.000.7310.75TuneTalk4.900.155U-mobile6.980.21500XOX Com0.920.031.02P11.220.0472.79RedTone Mobile0.470.0133.34Merchantrade0.690.02200
COMPANY PROFILE_________________•Started its operations in April 1992.•Subsidiaries of Majlis Agama Islam Wilayah Persekutuan (MAIWP) and Yayasan Wilayah Persekutuan (YWP).•Marketing strategies: Website, Education booth, brochure and others.INSTITUT PROFESIONAL BAITULMAL
According to Unit Kemasukkan Rekod Pelajar of different courses in IPB:BCG MATRIX___________________________INSTITUT PROFESIONAL BAITULMALCourses Market share (%)RMSMarket growth (%)BM11135.871.4315.30AC11020.730.587.17CS1101.220.03- 3.45AC1202.400.0718.75PD0037.060.20-4LCCI25.150.7027.80CAT7.610.211.12
According to Alfa Gemilang, Account Department, here are some sales data of products and services:BCG MATRIX___________________________ALFA GEMILANG SDN BHDProduct/Services Market share (%)RMSMarket growth (%)Printing76%4.3179.49Stationeries2%0.03- 10.00Paper supply18%0.23- 4.41Design services4%0.06- 20.00