A goals B culture C strategies D core values E mission statements Key term

A goals b culture c strategies d core values e

  • Rutgers University
  • MARKETING 301
  • Notes
  • bigbobsnotes
  • 223
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A. goals B. culture C. strategies D. core values E. mission statements Key term definition—core values AACSB: 3 LL: 1 Learning Objective: 02-02 Describe how core values; mission; organizational culture; business; and goals are important to organizations 2-119
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Chapter 02 - Developing Successful Marketing and Organizational Strategies 73. (p. 29) The fundamental, passionate, and enduring principles of an organization that guide its conduct over time are referred to as __________. A. core values B. strategic goals C. corporate missions D. corporate culture E. corporate ethos Key term definition—core values AACSB: 3 LL: 1 Learning Objective: 02-02 Describe how core values; mission; organizational culture; business; and goals are important to organizations 74. (p. 29) Core values refer to A. the cultural ethos of an organization. B. proprietary values of a firm. C. written mission statements expressing a firm's goals and objectives. D. the fundamental, passionate, and enduring principles that guide its conduct over time. E. the personal moral and ethical codes of a firm's management. Key term definition—core values AACSB: 3 LL: 1 Learning Objective: 02-02 Describe how core values; mission; organizational culture; business; and goals are important to organizations 75. (p. 29) An organization's __________ are the fundamental, passionate, and enduring principles that guide its conduct over time. A. goals B. core values C. corporate ideals D. proprietary values E. written mission statements Key term definition—core values AACSB: 3 LL: 1 Learning Objective: 02-02 Describe how core values; mission; organizational culture; business; and goals are important to organizations 2-120
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Chapter 02 - Developing Successful Marketing and Organizational Strategies 76. (p. 29) The term that links the employees, shareholders, board of directors, suppliers, distributors, creditors, unions, government, local communities, and customers of an organization is A. stakeholders. B. stockholders. C. limited partnerships. D. reliance teams. E. organizational society. Text term definition—stakeholders AACSB: 3 LL: 1 Learning Objective: 02-02 Describe how core values; mission; organizational culture; business; and goals are important to organizations 77. (p. 29) "To contribute to human welfare by application of biomedical engineering in the research, design, manufacture, and sale of instruments or appliances that alleviate pain, restore health, and extend life." is Medtronic's A. core value. B. mission statement. C. corporate culture. D. functional goal. E. environmental strategy. Medtronic is the world leader in producing heart pacemakers and other medical devices. Earl Bakken, its founder, wrote this mission for Medtronic when it was launched a half century ago, which has remained virtually unchanged. AACSB: 3 LL: 2 Learning Objective: 02-02 Describe how core values; mission; organizational culture; business; and goals are important to organizations 2-121
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Chapter 02 - Developing Successful Marketing and Organizational Strategies 78.
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  • Spring '08
  • YENIYURT
  • Marketing, Organizational Strategies, successful marketing

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