act as the senior manager and your direct supervisor 2 Mission Vision and

Act as the senior manager and your direct supervisor

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act as the senior manager and your direct supervisor)2.Mission, Vision and objectives of the organisation in regard to the product or service oThe objectives need to be SMART (Specific, Measurable, Attainable, Relevant and Timely). When defining these objectives think about the following:oWhat the ‘Return on investment’ will be? This may include increased customer spend,greater brand awareness, an increase in visits and online registrations, etc. How you quantify and measure the success of your plan will depend on your business and marketing objectives. This will differ from business to business.oDefine objectives for each part of the customer journey - Awareness, Acquisition and Conversion. Your plan needs to look at the whole customer journey.oMake sure that your objectives reflect exactly what you will be measured on (KPI’s).3.Summary of strategies and tactics to be used - Once your objectives have been defined, you need to provide a top level summary of your Strategy – outlining how you are going to use digital marketing to meet them. The strategy should summarise the ‘bigger picture’ without yetgoing into the detail. It should explain the concept behind the tactics, providing a general overview of the techniques to be used.4.A brief summary of the marketing environment for this product or service5.Projected outcomes and ‘return on investment’. Details can be included in budget or costing section.Initial consultation outcomes:Extensive consultations with my Senior Manager was done with mock models to emphasize on the revenue boost stream ideas and on how attract the wide based customer base all over the world. We made some effective presentations and set out some achievable targets whereby the Management had finally agreed to give it a second chance. The Management had decided on relaunching the kids wear brand effectively in the industry as there are several other competitors already existing. Customers can easily get distracted by other alternatives, thus a great deal of care needs to be taken with the launch of a new brand.Mission, Objectives:The Mission and Objectives of this relaunching is to reintroduce our kids wear products in a different and attractive way whereby our customers feel that they are at the right place and buying the right clothes which is value for their money. Our Mission is to gain customer loyalty and be the best preference for their kids wear. We also intend to sell one of a kind designer merchandise at an affordable price. Marketing, Assessment No.1 Page 9 v1.1, Last updated on 22/08/2019 by MM

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