Additionally if threats and opportunities are not

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regards considering the macro environment. Additionally, if threats and opportunities are not primarily considered, they can be the main cause of a company’s demise. The complete analysis is located in Appendix 5. A VRIO analysis was also conducted in order to assess Aston Martin’s current competitive advantage based on the above information. The full table can be viewed in Appendix 7, and it showed need for changes in order for Aston to sustain a competitive advantage.
Strategic Analysis Date The Walt Disney Company The Walt Disney Company is a diversified worldwide entertainment company and operates, together with its subsidiaries in five business segments: Media Networks, Parks and Resorts, Studio entertainment, Consumer Products and Interactive. Each of these segments contributes to Disney’s overall desire to lead the world in providing society with entertainment. To do so they have designed a vast strategy that stretches them across the afore mentioned subsidiaries. The ins and outs of Disney’s major subsidiaries that, together, form its corporate strategy, are outlined in the following text. Disney Entertainment Studio Disney entertainment studio, known as one of the four major business pf the Walt Disney Company as well as its multi-faceted film division, is now one of Hollywood’s major film studios. According to its annual report, the studio has generated approximate income of $1.97 billion during the 2015 fiscal year. For the quarter of 2016, the studio entertainment revenues reach to $2.1 billion with an increase of 22%. Disney executes a specific execution strategy: with its tactic acquisition skills, Disney purchased Pixar in 2006, then acquired Marvel in 2009, and merged Lucasfilm in 2012, which all generate great profits for Disney. Successful acquisition let Disney entertainment studio achieve creative excellence to its fullest potential and maximum value. So far, with the recent enormous success of “Star Wars: The Force Awakens” (earned $1 billion worldwide), “Zootopia” and “The Jungle Book,” the studio is on track to have its biggest year ever at the box office.
Strategic Analysis Date Disney media network The Disney Media Networks segment consist of television production operations, cable and broadcast television networks, television distribution, domestic television stations and radio networks and stations. This segment revenue mainly comes from fees charged to cable, satellite and telecommunication service providers and domestic broadcast right of television network. The Disney Media Networks achieved 10% increase in 2015 comparing to 2014 according to Disney 2015 annual report. [10]Yet in the quarter earnings 2016, the media networks revenue indicates modest performance with flat revenue number comparing with the same period last year. Disney’s media division has remained its largest source of revenue, also accounting for large market shares in the media networks of whole world 17 .

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