This use of retargeting pay per click ppc and display

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displayed. This use of retargeting, pay-per-click (PPC) and display advertising is effective and straightforward, and can lead searchers to BMW's media sites to increase traffic to the site Choi, 2015). In order to achieve better publicity, the BMW i8 can be promoted using platforms such as Instagram. Instagram is one of the most interactive social networks on the Internet and attracts more users every day. Today, the platform is not just a channel for private users to connect and interact with friends, but also a shortcut for companies to connect with existing customers and showcase products to potential customers Fulgoni, 2015). For the BMW i8, Instagram is a social platform that focuses on visualization, and the BMW i8 is a highly visual product that can be displayed on Instagram as an image or video to reach a wider audience. This is different from the target group brands that traditional media (such as TV commercials) are exposed to. For owned media, BMW can choose to optimize its search engine optimization website, highlight the image of the BMW i8 product, and create an online community that engages its target customers, increasing the customer's sense of belonging to such high-end products. Online PR The basic premise of online PR is to get attractive information in front of the target customer base. In order to promote the BMW i8 products, the company should adopt a well-planned public relations program to attract public interest. Effective means include the construction of targeted network traffic, establishing strong background links, obtaining high search engine rankings and potential customers. Keep relationships with other potential sites such as websites and TV. Companies should further develop customer profiles. Since BMW i8 products are aimed at younger audiences with higher incomes, companies should build digital archives based on a
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clear audience and identify the age, gender, and geographic location of visitors to the site Kim & Park, 2017). As companies should continue to build high-end brand
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