seductive moves can actually sell the juice. This is just one of the many examples how sex appeals can be delusional and effective at the same time. Not very good in ethical perspective, but surely in business ways. It has already been a long debate on how this type of advertising plays a negative effect on society mostly on youngsters. First of all the idea of ‘Beauty’ is highly provoked here. Using only beautiful models with great physical appearance can highly influence the teenagers about body images as well as how they view the opposite sex. The availability of these ads and the fact how common they are can easily make the younger generation into thinking that certain types of people are good and others are bad. In other words these advertisements are promoting racism and sexism on a massive level which is teaching the younger generation to judge people. Also, the fact that how women are portrayed as sex objects in these ads is highly unethical. In this modern age of women empowerment, women are still faced with such sexism demeaning their identity by creating a false image of them in front of the society. Sexualized ads may or may not sell the product, but it is high time advertisers stop using
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- Fall '16
- Advertising, Dewan Khalid Mursalin, Mir Moktashid Turag, Azizul Azim, Abir Mashrur