In order to grow in the product range and

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In order to grow in the product range and specifically in the range of healthy drinks. Since with the increase in the time people are becoming more health-conscious , there will be an increase in the demand for health drinks and flavoured water rather than the soda-based beverage. Thus it is crucial for the company to include a number of products under the energy drinks category. Reliability of Health Drinks To achieve that the company needs to provide the nutritional information attached to the product. This will increase the reliability and authenticity of the product. As a result, customer loyalty can also be maintained by the brand. Social media for Promotion
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It is important for the brand to reach out to more number of consumers through an online platform. Social Medias like Facebook, Twitter, Instagram platforms should be used to increase their presence that will allow grabbing more attention of the customers. Especially the youngsters are more active on social media and will participate in an online survey that will allow the company in understanding the view of their consumers.
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Reference List Ashley, R., 2017. Coca-Cola Amatil: Insights from the company monitor. Equity , 31 (6), p.16. Barkauskas, V., Barkauskienė, K. and Jasinskas, E., 2015. Analysis of macro-environmental factors influencing the development of rural tourism: Lithuanian case. Procedia-Social and Behavioral Sciences , 213 , pp.167-172. Ccamatil, 2019. WE ARE COCA-COLA AMATIL.THE POWER BEHIND THE REGION'S FAVOURITE BRANDS [ Accessed on 29 th Aug 2019] Grasso, M.T. and Giugni, M., 2016. Protest participation and economic crisis: The conditioning role of political opportunities. European Journal of Political Research , 55 (4), pp.663-680. Köksal, B. and Orman, C., 2015. Determinants of capital structure: evidence from a major developing economy. Small Business Economics , 44 (2), pp.255-282. Mialon, M., Swinburn, B., Allender, S. and Sacks, G., 2016. Systematic examination of publicly- available information reveals the diverse and extensive corporate political activity of the food industry in Australia. BMC Public Health , 16 (1), p.283. Mutuku, C. and Ng’eny, K.L., 2015. Macroeconomic variables and the Kenyan equity market: A time series analysis. Business and Economic Research , 5 (1), pp.1-10. Rundle-Thiele, S., Dietrich, T. and Kubacki, K., 2017. Why We Need Segmentation When Designing Social Marketing Programs. In Segmentation in Social Marketing (pp. 197-214). Springer, Singapore. Sacks, G., Mialon, M., Vandevijvere, S., Trevena, H., Snowdon, W., Crino, M. and Swinburn, B., 2015. Comparison of food industry policies and commitments on marketing to children and product (re) formulation in Australia, New Zealand and Fiji. Critical public health , 25 (3), pp.299-319.
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Vidler, A.C., Stoneham, M., Edmunds, M. and Sartori, A., 2018. The illusion of choice: an exploratory study looking at the top 10 food companies in Australia and their brand connections. Australian and New Zealand journal of public health , 42 (6), pp.519-522. Wilson, R.E., 2017. Coca-cola Amatil: A bottler recharging growth with energy drinks. Kellogg School of Management Cases , pp.1-15.
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