need to provide a top level summary of your Strategy outlining how you are

Need to provide a top level summary of your strategy

This preview shows page 8 - 11 out of 18 pages.

need to provide a top level summary of your Strategy – outlining how you are going to use digital marketing to meet them. The strategy should summarise the ‘bigger picture’ without yet going into the detail. It should explain the concept behind the tactics, providing a general overview of the techniques to be used. 4. A brief summary of the marketing environment for this product or service 5. Projected outcomes and ‘return on investment’. Details can be included in budget or costing section. Initial consultation outcomes: Mission, Objectives : The mission is to increase the number of the website visitors and possible customers, thus increasing the online business revenue. Increase the number of visitors on the business website by 50%; Increase revenue of the online business, generated by electronics sales, by 60% Increase brand awareness ; Marketing, Assessment No.1 V1.1 Last updated on 11/06/2019 Page 8
Image of page 8
Marketing, Assessment No.1 V1.1 Last updated on 11/06/2019 Page 9
Image of page 9
T-1.8.1_v3 SITUATION ANALYSIS The situation analysis needs to set the context for the plan. It should include an analysis of the micro (internal) and macro (external) environment. Address each of the following: Digital specific SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) or PESTLE analysis Summary of the key issues that have emerged Where possible use qualitative and quantitative data to support your analysis Use images, charts and graphs to illustrate your findings SWOT ANALYSIS / PESTLE ANALYSIS: STRENGTHS: The brand is already well known by the public. It has a good image on the market. Strong and recognized brand. WEAKNESSES: With such a wide variety of products and services, the company may lack in quality overall. OPORTUNITIES: Act in many different market niches and thus offer a range of interconnected services and products at the same time. THREATS; Lose market share because of the lack of quality if not focusing in a smaller section of products or services.
Image of page 10
Image of page 11

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture