Base as well as a us bias for most of its 50 year

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base as well as a U.S. bias for most of its 50-year history (Cheney et al. 2004). Some years ago Dalfelt, Heide and Simonsson argued that in Sweden, scholars seem to have missed the fact that organizational communication is a field that in an interna- tional perspective receives widespread and steadily increasing interest (Dalfelt, Heide and Simonsson (2001). Likewise, Flodin (2004), Dalfelt and Falkheimer (2001) com- ment on the scarcity of Swedish research in public relations. During the last decade, we have in fact seen a number of publications in this area, which gives the impression that this picture is no longer relevant. There is therefore a need for a research review, which traces out the recent developments. These arguments were taken as the starting point for the following review of the Swed- ish research, which aims to give an overview of research topics, methods and perspectives. Swedish research on organizational communication can be traced back to the 1970s. The area with the longest tradition is public information of non-profit organizations. From the 1980s onwards a number of studies in governmental organizations’ external communication during major crises in society have appeared. During the last fifteen years, research focusing on organizations’ internal communication has developed. On the Scope of the Definition In the paper, a wide definition of organizational communication is used, including in- ternal, external, informal and formal communication with processes ranging from intraindividual to mass mediated communication. Research focusing on organizational communication, public relations, and public information is reviewed. A rationale for this decision will be given here. Definitions of organizational communication traditionally employ dividing lines between internal/external and formal/informal communication (c.f. Kreps 1990, Heide, Johansson & Simonsson 2005). Dalfelt, Heide and Simonsson (2001; c.f. Cheney & Christensen 2001a, 2001b) present a detailed discussion on the definition of organiza- tional communication and the relationship to public relations. Broadly speaking, organizational communication researchers study internal formal communication, and public relations researchers study external formal communication. Research focusing on informal communication is still largely non-existent. In many countries, there is a sharp dividing line between the two research traditions. According to Botan and Taylor (2004: 646) public relations has developed its own spe- cialized journals, professional and scholarly associations, publishers, and network of collaborative relationships. This phenomenon might be one cause of the divide. Cheney and Christensen are certain that both arenas are to blame for this lack of in- teraction, networking, and cross-fertilization of ideas (2001b: 170). However, in my opinion the divide is not defensible, but instead counterproductive.
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