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The website as mentioned before would be in English and the foreign language because according to thelaw it is a must that every costumer understand what they are consuming, and we believe that this attitudemake the client feel comfortable and satisfied knowing what they are purchasing.Another important point that it is a must by law and in the same time important for our company, it is toprovide all the details about the company, mission, vision, facts and history. -Magazine: The cost of the wine magazine is $5000. This amount is to pay the editor and designer. Theeditor cost it will be around $3500 dollars, where this amount would be to pay the space on a well knowmagazine for the advertising and the copies. The designer would be $1500 and it will be very sophisticated andwith an easy interpretation for our target.That marketing activity was chosen because we believe it will help to connect with new clients anddistributors since nowadays people are trying to research more deeply about things they really appreciatetrying to discover something new and since it is a wine magazine we would be already focus on our targetmarket.Since the magazine will be in a foreign country, our idea is to do the advertising in their language. To dosucceed on this advertise it is a must to have a research about anything that could cause a misunderstood andchecked every time just in case if something is inappropriate.According to the law all our advertisings will have all the information about our products and the websitefor the costumers that would like to check all the company information. Both of marketing activities will have proper language, and easy communication. They were selected for havingan easy viability and can reach the market that we aim to conquer. Ethically speaking our company will notdeny any information our try to do a false advertising to our clients. We aim to be clear and honesty about allthe information provided and follows all the laws of the country that we will make business.ILSC Business CollegeBSBMKG416 Assessment V1.0615Page 11 of 16
In the second section of your report, undertake the following:1)Prioritise and document your marketing activities.- We have several marketing activities identified as being useful to the correct placement of Australian wine in the Thai market. The Wine & Spirits Festival in Thailand is one of the biggest exhibitions in Asia for the promotion of our product. It will be the perfect place to launch our wine in this newly researched market. This is a four day event in which we will be showcasing our highest quality wines, and the assorted selection we willbe sending to Thailand. That will be our first priority as it is the biggest and most important wine exhibition in Thailand. We will also be promoting through pop up restaurants and bars. These will only last 1-2 weeks or maximum 1 month and will be to cater and to promote our wines. These will not be free, but a fee will include complimentary wine, as well as food. This will be done all over the Bangkok area, and will precede the festival. This will be documented in the form of face to face interviews and tastings. Also, we will be sending out