Information delivery and entertainment processes (and indeed the hybrid form, ‘infotainment’) have become highly sophisticated and more varied, especially over the last 20 years. With increasing commercialisation and the need to stand out from the crowd, creativity is now a buzz-word in the Media-Arts field and those once seen as peripheral are now being valued for their skills and talents. In seeking appropriate positions in the profession, some candidates aim for roles in the ‘traditional’ media, such as radio, newspapers and television, or in the time-honoured Arts (eg. music, painting, sculpture, novels and plays). However, those areas of highest demand are increasingly those related to the ‘new media’, such as internet, electronic games, instant communications, blogs and e-tools. In theory, anyone can work in a Media-Arts related industry, including those with no formal qualifications. However, this is not to diminish the role of education as the basis for a good career. In fact, a combination of passion, talent, high-level technical skills and a well-rounded education will markedly increase your chances of success in your chosen field. There are even courses for entrepreneurs! careers in media & the arts // ² //From online newspapers to multimedia platforms// Just 10 years after the first Australian newspaper took its tentative technological steps onto the information superhighway, the online newspaper website has become a dazzling array of all the multimedia platform has to offer, bringing new dimensions to the newspaper/reader relationship and supplementing the printed text and picture stalwarts of traditional newspaper delivery. ( Source: )
graduate careers australia // ³ Overarching categories of media that may provide a starting point for people wanting to obtain work in the industry include: arts/creative: may include such productions as film, theatre, dance, choreography architecture, music, performance art, photography, visual art, design, gastronomy, animation, fashion broadcast: communications delivered over mass electronic communication networks digital: electronic media used to store, transmit and receive digitised information, eg. e-books electronic: communications delivered using electronic or electromechanical energy mass: any media widely available to the general public, including radio, television, internet multimedia: communications that incorporate multiple forms of information content and processing new: media that can only be created or used with the aid of electronic technologies news: mass media focused on communicating news print: communications delivered via paper or other two dimensional objects published: any media made available to a limited or unlimited public recording: devices used to store information.
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