MBA 600 Team #3 Johnson & Johnson Tylenol Crisis 1982.pptx

Johnson johnson worked swiftly to identify the scope

Info icon This preview shows pages 6–13. Sign up to view the full content.

View Full Document Right Arrow Icon
Johnson & Johnson worked swiftly to identify the scope of the problem. It was determined that the pills were not contaminated during production; the cyanide was added later in the supply chain.
Image of page 6

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Principles Within the Organization Johnson & Johnson started with a credo, which put the public first. They cultivated trust in their company by investing in products with a positive public health benefit. When confronted with the crisis, they immediately fell back on the company credo; public safety was the priority. Tylenol’s market share.
Image of page 7
The Famous Credo
Image of page 8

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Principles Within the Organization Tylenol was recalled despite the high cost to the corporation. Johnson & Johnson used the trust they had built before and during the crisis to reissue the product and regain Tylenol’s market share. In addition, to cultivate trust between the company and the media, James Burke, company chairman, went directly to the head of news for each network. Burke met with each person individually, without his staff, to build trust. Johnson & Johnson was able to regain the market share with new tamper resistant packaging that the company put into play as a result of the poisoned products that created the crisis.
Image of page 9
Best Practices for Leaders A multitude of attributes mark a good leader The Johnson & Johnson Tylenol crisis of 1982 serves as a great example of best practices in leadership during a time of crisis. Not only did the leaders of Johnson & Johnson adhere to their principles and mission, but they also showed the world what strong leadership and integrity will do for the stability and financial well-being of a company. The best practices of leadership found by Johnson & Johnson during the Tylenol Crisis of 1982 are ethics, transparency, self- awareness and adaptability.
Image of page 10

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Best Practices for Leaders Leadership is the backbone and strong suit of any company Following Johnson & Johnson’s best leadership practices will lead any company to success and growth as it did for them. Adaptability, self-awareness, ethics and transparency are essential practices for great leadership.
Image of page 11
How the Composition of Leadership Influences Outcomes James Burke, the company’s chairman received much admiration for his fast, effective and ethical decisions. The company recovered quickly from the
Image of page 12

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Image of page 13
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern