18. A specific product as noted by a unique brand, size or price is called the __________.a) product classb) product typec) product itemd) brand iteme) product lineAns: cPage: 273Learning Objective: 119. During a recent shopping trip to the local hypermarket, Mary noticed several things. First, she noticed that the store offered a tremendous variety of products, including toys, pet foods, clothing for men, women and children, health and beauty aids, small householdappliances, automotive products and more. Further, Mary noticed Target offered an array of different products within each product grouping. Each product grouping at Target is anexample of a(n) __________; and each product within the grouping is a __________.
20. Newman's Own is a company that gives all of its profits to charities. The company produces popcorn, salsa, pasta sauce and salad dressings under the Newman's Own brand name. There are “Light Butter Microwave Popcorn”, “White Kernel Popcorn”, “Butter Microwave Popcorn” and many more. The popcorns can be considered to be __________.21. All of the different sizes and colours of a particular shirt design offered by a retail store are collectively called its __________.22. Consumer goods are defined as __________.a) products purchased by the ultimate consumerb) products purchased for resalec) products used in the production of other itemsd) items the consumer purchases frequently and with a minimum of shopping efforte) products a consumer will make an effort to seek out and buyAns: aPage: 274Learning Objective: 1
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