Design and manufacturing Throughout the design and development phases of NPD

Design and manufacturing throughout the design and

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Design and manufacturing ! Throughout the design and development phases of NPD, teams must manage 6 main interactions. ! Many of these interactions are trade-offs. ! The nature of these interactions depends on external market and customer conditions. Development Time Product Cost Product Performance Development Cost 1 2 3 4 5 6
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Product Architecture Illustra1on: Blue-ray HDD Recorder – we can replace or upgrade chunks to create be9er versions School of Economics, Finance and Marketing
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Consider the Architecture - Play Sta1on vs Xbox Source:
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Galaxy 6 vs Apple 6 - BOM $US
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2. Kinesthe1c Aspects ! A kinesthe1c design strategy emphasizes how a user physically interacts with the product ! Deals with issues of ! Ergonomics – reducing wear and tear on human body ! Human factors – precise measurement of human body to develop more comfortable and desirable experiences – improve air travel sea1ng of A380 ! Sensory cues and Intui?ve opera?on - techniques used to achieve intui1ve opera1on and instant use gra1fica1on e.g. Dyson aPachments click together ! Provides the ability to enhance both func1onal differen1a1on and emo1onal value
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Parts of a vacuum cleaner ! Each part needs considera1on and the way each part interacts with users needs considera1on. ! How are they supposed to use it? ! How do they actually use it? ! How do they know how to use it? Chen & Lee (2008) International Journal of Design Vol.2 No.1 Kambrook KVB420
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Understanding Interac1ons between people and product design ! The physical proper1es and signs of objects play different and important roles in presen1ng specific informa1on to users (semio1cs). ! Conven?onal informa?on (CI) ! refers to the signs and texts on products that aids users in quickly becoming aware of certain opera1ons and func1ons of products ! Behavioural Informa?on (BI) ! informa1on-for-use - the form of the object shows how the object can be operated, and it is directly related to the users physical abili1es ! Assemblage Informa?on (AI) ! considers the assembling-physical rela1onship among the product parts
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Analysis of Information for Tasks ! Task analysis is used to determine the behaviours and the body regions involved for each part during the operational process. ! This enables designers to consider the types of perceptual information presented for each part by subtasks ! This analysis enables clear determination of what physical and informational cues should be present and how they should work Chen & Lee (2008) International Journal of Design Vol.2 No.1
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Tasks and related parts Useful to break consum er / user tasks down Think about these things for your own product Chen & Lee (2008) International Journal of Design Vol.2 No.1
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Designing for instant recognition - IT Symbols…we know?
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3. Design as Emotional Value Creation ! Design is used to appeal to consumers on a holistic and emotional level.
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  • Three '17
  • SCHOOL OF ECONOMICS

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