Sociology and psychology have both contributed many

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Sociology and psychology have both contributed many theories to marketing knowledge. AACSB: Analytic Blooms: Remember Difficulty: 3 Hard Learning Objective: 05-01 Articulate the steps in the consumer buying process. Topic: Consumer Behavior 20. (p. 96) Marketers often use principles and theories from sociology and psychology to better understand consumers' actions and: A. to develop basic strategies f dealing with their behavior. B. to contribute to the theoretical knowledge in those disci C. to avoid cultural reference group problems. D. to maximize postpurchase cognitive dissonance. E. to satisfy ritual consumption needs while avoiding overc Sociology and psychology have both contributed many theories to marketing knowledge. AACSB: Analytic Blooms: Understand Difficulty: 2 Medium Learning Objective: 05-01 Articulate the steps in the consumer buying process. Topic: Consumer Behavior 21. (p. 96) Generally, people buy one product or service instead of another because they: A. get the lowest price possible.
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B. perceive it to be the better value for them. C. prefer to avoid doing extended problem solving. D. have conducted a thorough internal search for informat E. are unaware of key determinant attributes. Value, the difference between what the customer gives and gets in an exchange, drives most consumer decision making. AACSB: Analytic Blooms: Understand Difficulty: 2 Medium Learning Objective: 05-01 Articulate the steps in the consumer buying process. Topic: Consumer Behavior 22. (p. 96) The consumer decision process model represents: The consumer decision process model identifies steps involved in buying decisions. Consumers may spend little or no time in some of the steps depending on the purchase situation. AACSB: Analytic Blooms: Remember Difficulty: 2 Medium Learning Objective: 05-01 Articulate the steps in the consumer buying process. Topic: The Consumer Decision Process 23. (p. 97) The consumer buying process begins when: Need recognition is the first step in the consumer buying process. AACSB: Analytic
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Blooms: Remember Difficulty: 1 Easy Learning Objective: 05-01 Articulate the steps in the consumer buying process. Topic: The Consumer Decision Process 24. (p. 97) When Karen realized her dog had fleas, Karen
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  • Fall '12
  • Chris
  • Decision Making, consumer decision process, Brenda, D. Maslow

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Christopher Reinemann
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