Is that the macroenvironment is a exter nal b easier

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is that the macroenvironment is: A. exter nal. B. easier to understand. C. easier to control. D. the same as the immediate environment. E. fundamental to creating core competency. The macroenvironment consists of factors external to the firm. AACSB: Analytic Blooms: Remember Difficulty: 2 Medium Learning Objective: 04-02 Explain why marketers must consider their macroenvironment when they make decisions. Topic: Macroenvironmental Factors 36. The shared meanings, beliefs, morals, values, and
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(p. 78) customs of a group of people are their: This is the definition of culture. Some of the answer options (such as religion) are aspects of culture, but it is a broader concept. AACSB: Analytic Blooms: Remember Difficulty: 1 Easy Learning Objective: 04-02 Explain why marketers must consider their macroenvironment when they make decisions. Topic: Macroenvironmental Factors 37. (p. 78) Political candidates are notorious for appealing to the different beliefs and values of groups of potential voters in different areas of the country. These politicians are appealing to differences in: Regional culture refers to cultural differences across different areas of a country. AACSB: Analytic Blooms: Understand Difficulty: 3 Hard Learning Objective: 04-02 Explain why marketers must consider their macroenvironment when they make decisions. Topic: Macroenvironmental Factors 38. (p. 78) Insight Guides, a line of travel books, provides travelers with background information about the peoples' beliefs, values, and customs. Insight's books educate travelers about a country's:
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This is the definition of culture. AACSB: Analytic Blooms: Understand Difficulty: 3 Hard Learning Objective: 04-02 Explain why marketers must consider their macroenvironment when they make decisions. Topic: Macroenvironmental Factors 39. (p. 78-79) When studying culture, the challenge for marketers is to determine whether culture: A. can help to i might be inte products. B. is regional or subregional. C. reinforces stereotypes. D. is related to educational achievement. E. offers opportunities for competitors. Different cultures may have different needs and wants that would create opportunities. AACSB: Analytic Blooms: Apply Difficulty: 3 Hard Learning Objective: 04-02 Explain why marketers must consider their macroenvironment when they make decisions. Topic: Macroenvironmental Factors 40. (p. 78-79) Marketers have learned that culture influences __________ consumers buy. A. wh at B. how C. where D. when E. all of these Culture influences many aspects of consumers' purchase decisions. AACSB: Analytic Blooms: Remember Difficulty: 1 Easy Learning Objective: 04-02 Explain why marketers must consider their macroenvironment when they make decisions.
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  • Fall '12
  • Chris
  • Marketing, Generation Y, Macroenvironmental Factors, corporate partners, B. Corporate partners

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