Advertisements can make the product a must have for

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Advertisements can make the product a must have for its potential and actual buyers. An advertisement having as much creativity is better. The creative advertisements attract customers to the extent that customers are forces to buy the product. Lastly, companies showing responsibility towards the society tend to attract customers. Advertisements that prove to be socially active create a positive image of the product in the minds of the customers, hence increasing sales. If, customers buying behavior are dependent variable (Y) and core benefits, perquisites, truth worthiness, level of information, creativity and social responsibility are independent variables (x), then, Y = f(x) The relationship of the variables maybe shown as: Advertisment Corporate credibility Creativity Social responsibility Content credibility presentation of truth Level of information Product benefits Perquisites 4
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Hypothesis Core benefits: H o = There is no relation between core benefits and customers buying behavior H 1 = There is relation between core benefits and customer buying behavior Perquisites: H o = There is no relation between perquisites and customer buying behavior H 1 = the greater the perquisites offered, the greater will be the impact of advertisement. Corporate social responsibility: Customers (Dependant variable ) Creativity (Independent variable) Social responsibility (Independent variables) Presentation of truth (Independent variable) level of information (Independent variables) Product benefits (independent variable) Perquisites (independent variable) 4
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H o = there is no relation between companies social responsibility and customer buying behavior H 1 = Companies that are more socially responsible leave an effective impact. Presentation of truth: H o = The trust worthiness of advertisement don’t build long term relation with customers H 1 = The trust worthiness of advertisement build long term relation with customers Level of information: H o = The level of information in an advertisement will not attract customers H 1 = The high the level of information in an advertisement the greater will be customers attractiveness Creativity: H o = Creativity in advertisements will not attract customers. H 1 = Creativity in advertisements attracts most customers 4
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CHAPTER NO. 5 RESEARCH DESIGN Purpose of the study: The purpose of our study is to check the hypothesis on our research topic “Impact of Advertising on Customers” because we tend to collect data that whether the large amount of effort and money which organizations spend on advertising their products and services , affect their customer or it’s just a waste of time as well as effort. In order to do the research we collected a huge amount of data so that we can test our hypothesis and come to a conclusion. The questions that will be asked will be closed ended questions which will be very straightforward and to the point. Causal findings may be required to study the cause and effect relationship of the study. The source of the
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