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2.Choose five countries that you may potentially want to enter the market in. What cross-cultural communication and negotiation styles are relevant to them?3.Create a table to identify the global and country specific economic, social and industry directions, trends, practices and techniques that are currently relevant to your industry.4.What software applications does your organisation use for e-commerce and what purposes do they have?
P a g e | 32Major ActivityEstimated Time3 HoursObjectiveTo provide you with an opportunity to demonstrate your knowledge of the entire unit.ActivityThis is a major activity – you should let the learners know whether they will complete it during class or in their own time.Completed answers should be attached to the workbook.They must individually, answer the following questions in full to show their competency of each element:1.Formulate international marketing objectives2.Determine international marketing approach3.Determine operational structures4.Manage international marketing performance5.Evaluate and improve international marketing performance1.You have been assigned to manage an international marketing opportunity to take a popular domestic clothing brand into the foreign markets of South Korea, America and France.You must carry out the following:Formulate international marketing objectivesDetermine international marketing approachDetermine operational structuresManage international marketing performanceEvaluate and improve international marketing performanceYou must also show evidence of the following:Documenting and presenting:ointernational marketing objectivesoselected marketing approachocreation of an operational structureEffectively managing international marketing activitiesMonitoring and evaluating international marketing performance, and making any necessary adjustments as requiredFormulating suggestions on how marketing activities could be affected in the futurePresent your plan as a portfolio.Answers will depend on participants but should show thorough understandingof the criteria discussed in the Learner Guide, as well as all of the required skills and knowledge.