Topic search for information 46 p 100 andré was

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Topic: Search for Information 46. (p. 100) André was afraid his condominium would look shabby to his future in-laws, so he had it painted just before their visit. André was addressing his __________ risk. A. soci al B. financial C. performance D. psychological E. physiological André was worried that his in-laws would judge him by the condition of his condo, which represents a social risk since it relates to the way other see him. If André had done the painting to preserve his self-image, that would be related to psychological risk. AACSB: Analytic Blooms: Understand Difficulty: 2 Medium Learning Objective: 05-03 Describe factors that affect information search. Topic: Search for Information 47. (p. 101) Consumers consider universal, retrieval, and evoked sets during which stage of the consumer decision process? A. Need recognitio n B. Postpurchase evaluation C. Information search D. Situational analysis E. Evaluation of alternatives
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Different sets of alternatives are a factor during the third stage of the consumer decision process, evaluation of alternatives. AACSB: Analytic Blooms: Remember Difficulty: 2 Medium Learning Objective: 05-01 Articulate the steps in the consumer buying process. Topic: Evaluation of Alternatives 48. (p. 101) When Alisa decided to buy a new computer, she considered all the brands she could recall seeing advertised. This represents Alisa's __________ set. The universal set represents all brands, regardless of whether or not the consumer is aware of them. The retrieval set represents all brands the consumer can recall (as in this case). The evoked set represents all brands the consumer would consider buying. AACSB: Analytic Blooms: Remember Difficulty: 3 Hard Learning Objective: 05-01 Articulate the steps in the consumer buying process. Topic: Evaluation of Alternatives 49. (p. 101) When Maya decided to buy a new computer, she thought about all the brands she could recall seeing advertised, but she would only consider those brands she could buy at her local electronics store. This represents Maya's __________ set. A. unive rsal B. retrieval C. evoked D. deterministic E. behavioral
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The universal set represents all brands, regardless of whether or not the consumer is aware of them. The retrieval set represents all brands the consumer can recall. The evoked set represents all brands the consumer would consider buying (as in this case). AACSB: Analytic Blooms: Understand Difficulty: 3 Hard Learning Objective: 05-03 Describe factors that affect information search. Topic: Evaluation of Alternatives 50. (p. 101) Marketers particularly want their brands and products to be in consumers'__________ sets. A. unive rsal B. retrieval C. evoked D. deterministic E. behavioral The universal set represents all brands, regardless of whether or not the consumer is aware of them.
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  • Fall '12
  • Chris
  • Decision Making, consumer decision process, Brenda, D. Maslow

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