Employee training, development, feedback
-
Employee rewards and compensation
-
Compliance with the law (make sure employees give adequate assistance to
everyone)
-
Research (as a criterion in validation)
Examples of dimensions
-
Reliability
-
Credibility
-
Responsiveness
-
Competence
-
Understanding the customer
-
Access
-
Communication
-
Courtesy
Active solicitation methods
-
Motivated by direct contact with customers
-
Representative sample
-
High response rates

-
High cost
Passive feedback solicitation methods:
-
Customer-initiated response
-
Customers choose to participate
-
Low response rates
-
Low cost
Mystery shopping:
“shopper” observes and participates in a service experience, then
rates the employee
Issues
-
Selecting and training customers can be difficult
-
Reliability of ratings
-
Employees’ acceptance of deception
-
Cost
Comment cards
Issues
-
Response rates
-
Types of customers who respond
-
Anonymity
-
Incentives and appeals
-
Cost
Advantages of customer assessments
-
Customers are the ones who need to be satisfied
-
Good source of information
-
Provide an additional perspective
-
Direct contact with the employee
Disadvantages
-
Motivation
-
Different questionnaires may be needed
-
Criterion contamination
-
Lack of focus on the individual employee
Advantages of using multiple raters
-
Ability to observe various job facets
-
Reliability
-
Fairness
-
Ratee acceptance
-
Improved defensibility
Varying levels of agreement between raters

360-degree feedback or multisource feedback:
a procedure that uses information
obtained from supervisors, peers, subordinates, self-ratings and clients or customers to
provide the employee with feedback for development and training purposes
-
Intent is to provide employees with feedback about their performance from
numerous independent sources
-
Complete picture
-
More likely to occur in larger organizations
-
Largely limited to managerial-level employees
-
Majority use it solely for the purposes of employee development
-
Information from different sources is likely to disagree to some extent
-
Relatively high correlation between peer and supervisor ratings
-
Only modest correlations between self-peer and self-supervisor ratings
-
Over time, some ratings may converge
Two key assumptions
1.
Awareness of discrepancies enhance self-awareness
2.
Enhanced self-awareness is key to maximum performance
Increase in use because
-
Flatter organizations
-
Continuous learning
-
Complex jobs
-
Less confidence in traditional appraisals
Feedback of appraisal information
Two objectives
1.
Review job responsibilities and discuss how well the employee has met them
2.
Identify future goals
Effective appraisal interviews
Before
-
Communicate often about performance
-
Receive training in performance appraisal
-
Judge your own performance
-
Encourage subordinate preparation
-
Retrieve information from memory
During
-
Encourage employee participation
-
Judge performance
-
Be specific
-
Actively listen
-
Avoid destructive criticism

-
Set goals for future improvement
After
-
Communicate about performance
-
Assess progress towards goals
-
Make rewards contingent on performances

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- Fall '14
- SarahJaneRoss
- Psychology, supervisor, Introduction 2003