Jeep was targeting the families that have a member in

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influential and important figure in our American society. Jeep was targeting the families that have a member in the armed forces by stating, “There will be a seat left open. A light left on. A favorite dinner waiting. A warm bed made. There will be walks to take. Swings to push and bathes to give.” With Jeep being able to target this large segment of America who are related to or know someone in the armed forces, they were able to draw in customers who now believe Jeep is the car for Americans. The last quote given in the commercial was, “the best of what we’re made of,” signifying Jeep is the best for the American customer. Another commercial I really enjoyed was by Calvin Klein. Calvin Klein picked an attractive male to be the center of attention in the commercial. The company used intense music along with a technological vibe, which in combination created the philosophical marketing concept covered in chapter 2. By doing this, they were able to target a younger generation of males. At the end of the commercial there was a voice stating, “Concept. Calvin Klein Underwear. 360 seamless technology.”
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