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What percent of the wine distribution market is dominated by Southern Wines? (Pg 5)How did Eberhart become the first foreigner ever to obtain a wholesale liquor license in Japan? (Pg 6)At the time of market entry which country was the biggest export market for California wines? (Pg6)Why did California wineries accept San Sonoma to be their suppliers in Japan? (Pg 7)
IBM 416Weekly Study GuideWhy did Eberhart decide to bypass the existing structure entirely and build San Sonoma’s supplierrelationships directly? (Pg 7)How did Japanese consumers purchased wine? (Pg 7)oWomen were almst always the decision makers who selected the wine and men paidoWine lists at restaurantsHow did Eberhart utilize the information that he obtained observing the Japanese consumers’ purchase patterns? (Pg 7)oTargeted publications that young women of dating or newlywed age were likely to readWhat was the inventory strategy of Eberhart? (Pg 8)What was the route of the wine from the wineries to Japan? (Pg 8)How did the dynamic inventory program and the POS program work? (Pg 8)