329 330 3 333case study zara 334 335 note students

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329. 330. 331.Chapter 12 332. 333.Case Study (ZARA) 334. 335. Note: (Students will bring scrap books for next session) Development of Scrap Books 336. 337. 338. 339.Distribution network and flow of their selected and approved product. 340. 341. 342.Ses 346. 347.IMC: 348. After this session the students will be able to 350. What is IMC 354. 355.Chapter 14 356. 357.Tvc’s 358. 359.Develop the IMC 8
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sio n 343.13 344. 345. Promotion Mix Know what is the role of marketing communications Know how marketing communications work Know what are the major steps in developing effective communications Know what the communications mix is and how it should be set Know what is an integrated marketing communications program 349. IMC Mix IMC Process Steps in developing Effective communication Setting the total promotion budget and mix Promotion mix strategies 351. 352. 353. of their selected and approved product. 360. 361.Ses sio n 14 362.Advertising and Public Relation After this session the students will be able to Define the role of advertising in the promotion mix. Major decision involved in developing and advertising program. Role and use of public relations in promotion mix. 363. Advertising objective Develop advertising strategy Creating advertising message Select advertising media Public Relation 364.Chapter 15 365.Tvc’s 366.Case study 367.Develop the Advertise of their selected and approved product. 368. 369. 370.Ses sio n 15 371. 372. Group Discussion on Final Project 373. 374.Ses sio n 16 375. 376.Final Project Presentation 377. 9
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378. Assessment 379. 7.1 ASSESSMENT METHODS:- a) In-Class Quizzes (15 marks) based on multiple choice questions for the assessment of knowledge imparted in students while studying this course. b) Mid-Term and Final-Term exams (20 + 40 = 60 marks ) comprising scenario based question to assess the basic analytical, problem-solvingand time management skills imparted into students. c) Mid-term assignment and Final Project (10 + 15 = 25 marks) to impart the skills of independent study problem-solving and analytical skills 380. 7.2 ASSESSMENT CHART:- 381. TASK 382. W EIGHT 383. SCHEDULE 384. COURSE LEARNING OUTCOMES (CLOs) 385. In-Class Quiz – 1 386. 0 5 % 387. In 6 th session 388. CLO-1, CLO-2, CLO-3, CLO-4 389. Mid-term Exam 390. 2 0 % 391. After 9 sessions 392. CLO-3, CLO-4, CLO-6 393. Mid-term Assignment 394. 1 0 % 395. Before 11 th Session 396. CLO-3, CLO-5, CLO-6 397. In-Class Quiz - 2 398. 1 0% 399. In 13 th Session 400. CLO-5, CLO-6 401. Final Exam 402. 3 0% 403. Exam week 404. CLO-5, CLO-6 405. Final Project 406. 2 5% 407. After 16 th session 408. CLO-5, CLO-6 409. 7.3 GRADING CRITERIA:- 410. PERCENTAGE MARKS 411. GRAD E 412. 80-100 413. A 414. 70-79 415. B 416. 60-69 417. C 418. 50-59 419. D 420. Below 50 421. F 422. Guidelines for Assignments 423. PROJECT DETAILS 424.New product Marketing Plan: 425. Objective: Generally, the subjective nature of marketing concepts makes it easy to understand but difficult to apply. This 10
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project will allow students to learn by applying these concepts to a new product in an integrated manner so that they can appreciate how these different concepts gel in together to create a synergy. Students are expected to develop a marketing plan integrating the material presentation in lectures and class activities in order to demonstrate their understanding.
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