The Selling Concept holds that consumers will not buy enough of the firms

The selling concept holds that consumers will not buy

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The Selling Concept – holds that consumers will not buy enough of the firms products unless it undertakes a large-scale selling and promotion effort The Marketing Concept – hold that achieving organizational goals depends on knowing the needs and wants of target markets and delivering the desired satisfactions better than competitors do. o Find the right products for your customers o Customer driving marketing – understanding customer needs even better than customers themselves do and creating products and services that meet existing and latent needs, now and in the future The Societal Marketing Concept – questions whether the pure marketing concept overlooks possible conflicts between consumer short-run wants and consumer long-run welfare. o Sustainable marketing – socially and environmentally responsible marketing that meets the present needs of customers and businesses while also preserving or enhancing the ability of future generations to meet their needs.
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4.discuss strategies for building lasting and fruitful relationshipswith customers and partners. (textbook, pp. 13–21)
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