When it comes to purchasing decisions many customers

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sell per year. When it comes to purchasing decisions, many customers are concerned about the quality issues. People classify BMW as one of the most sought-after premium brands around the globe (Hanaysha & Hilman, 2015). People like its blending power, performance and its sporty appeal. However, many clients question the brand’s reliability. BMW has an unreliable reputation due to their level of quality compared to their competitors. The same issue applies to Honda. In the recent past, there have been quality concern over Honda manufacturers. Despite being one of the most cherished brands among Japanese automobiles, there has been a decline in sales due to diminished quality (Sandu, 2015). An example of a problem that clients noted is a cold-climate engine problem. Both BMW and Honda have inspired the customer through innovation. They have relevant, easy to use features and services that have been driven by inventiveness. In addition, their marketing strategies through the social media inspires consumers to find out more by communicating in new and diverse ways (Sandu, 2015). However, BMW has overtaken most Japanese and US brands including Honda to become one of the most innovative brand. Consequently, Honda has the most loyal customer base. Many clients return for maintenance and
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BMW AND HONDA 3 servicing. The same applies to BMW although it is slightly lower than Honda. Both companies have gained a reputation regarding their ability to satisfy employees. A recent survey revealed that those companies have the lowest employee turnover rate (Hanaysha & Hilman, 2015). The result shows that workers are satisfied when working for BMW and Honda. References Hanaysha, J., & Hilman, H. (2015). Product innovation as a key success factor to build sustainable brand equity. Management Science Letters , 5 (6), 567-576. Sandu, M. C. (2015). Reputation–An Important Element for Automotive Industry Profit?. Procedia Economics and Finance , 32 , 1035-1041.
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