Although most of their review focused onthe relationship between dress and mentalactivities (social perception and social cog-nition), Lennon and Davis acknowledgedrelationships between clothing and humanbehavior. In their discussion of object vari-ables, a category that would subsume dress,the authors noted a group of studies that hadinvestigated the impact of social perceptionas a function of dress on subsequent behav-ioral responses.MethodTo examine the research on dress andsubsequent human behavior, we conducteda content analysis. Content analysis is anonreactive research strategy “for makinginferences by objectively and systematicallyidentifying specified characteristics of mes-sages” (Holsti, 1969, p. 14). According toPaoletti (1982), content analysis producesquantitative data from verbal or nonverbalcommunication. Using these definitions,content analysis can be applied to any typeof communication and it is not unusual forresearchers to assess progress in a fieldusing a content analysis of research journals(e.g.,Hutton,1984; Lennon,Burns,&Rowold,1995; Montgomery & Richey,1975; Myers, Massy, & Greyser, 1980).Sources of DataOur data set was intended to include allpublished journal articles focused on humanbehavior and dress. The sources of datawere 93 published studies published in jour-nal articles between 1955 and 2004.5Regardless of what the researcher orresearchers labeled as the variable theystudied (e.g., dress, clothing, attire, apparel,appearance, attractiveness, member status),in each of these articles some manipulationof dress was used to operationalize the con-cept under investigation. All of the dressmanipulations were presented to partici-pants on a human body.The following indexes were searched forpublished research on dress and humanbehavior using 109 keywords: Psych Info,Expanded Academic Index, Clothing andTextile Arts Index, and World Textiles.6Someappropriate studies may be missing because,as Damhorst (1990) noted, researchers usingdress stimuli do not always label their vari-able as dress, clothing, or appearance. Thus,not all studies involving dress manipulationsmay appear in indexing and abstracting ser-vices. A complete list of published researchused as data for our study is available fromthe first author.CodingData were coded to determine the follow-ing: types of behavior or behaviors investi-gated, the concepts operationalized by dressmanipulations, whether dress had a signifi-cant effect on the behavior investigated,whether dress interacted with other inde-pendent variables to have an effect onbehavior, the stated theory used to guide theresearch, the participant population in theresearch,and data analysis technique.Characteristics of the research method werealso coded, such as stimulus sampling.