Following the successful laptop collaboration with sound supremos Bang Olufsen

Following the successful laptop collaboration with

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Following the successful laptop collaboration with sound supremo’s Bang & Olufsen, HP pics it’s moment with the a new tablet. “The Spectre X2 is a Surface clone, but also distinctly different. Where the Surface is vanilla — the Spectre X2 is chocolate, or maybe choc mint, or maybe Neapolitan. It won’t be to everyone’s tastes, but it’s an excellent tablet and laptop hybrid” Gizmodo review, Dec 2015
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Google Glass Is Dead; Long Live Smart Glasses ! Looked weird ! Glass annoyed other people largely because of its lack of utility - no one could understand why you’d want to have that thing on your face, in the way of normal social interaction. ! Glass does a handful of things—it can take videos, give you turn-by-turn directions, make phone calls, or search the Web —but it doesn’t do any of them all that well. ! It might have succeeded while looking weird if it let you do amazing things ! Or it might have found more fans even if it didn’t do all that much—as long as it looked unobtrusive . ! Note – the technology is not dead smart glasses will improve on both counts. The idea that Glass represents— allowing you to ingest digital information at a glance— remains powerful Cause: Technical & ‘confusion’
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RMIT - MKTG1092 Google today…
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2 levels of success factors ! The central role of NPD in business strategy and often poor NPD performance results has led to a quest for the factors that drive performance and product innovation success ! central to effective new product management ! provides insights for managing new product projects e.g. are certain practices strongly linked to success? ! clues to new product selection e.g. what are the tell tale signs of a winner? ! Success factors can be: ! Product/Project level ! Product Level – what makes a a new product successful in the market ! Project level – the things that make any individual new product project go well ! Program/Organisational level – the things that make the firm good at consistently producing successful new products
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RMIT - MKTG1092 Why products fail – Product/ project level ! Me-too, ho-hum, trivial products ! Lack of customer or user input and insights ! Weak front end homework – market, consumer and technical assessment ! Lack of continual ‘so what’ assessment ! Unstable product specs and project scope creep ! Dysfunctional project teams and lack of interfunctional cooperation ! Too many projects in the pipeline and no focus ! Lack of manager competencies, skills and knowledge
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RMIT - MKTG1092 Critical Success Factors at the Product/Project Level 1. A unique and superior product – differentiated, unique benefits, compelling value proposition, 2. Building in the voice of the customer – research, early customer engagement, clear personas, listening to their feedback 3. Doing the front end homework and font loading the project – due diligence, testing the concepts properly, assessing market need and size and profitability early 4. Getting a sharp and early product definition – clearly outlining the specs
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  • Three '17
  • new product development, NPD, product innovation

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