S bureau of labor statistics 2013 which makes it

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amount that households spent on pets increased with income (U.S. Bureau of Labor Statistics, 2013), which makes it ideal to market to those on the higher half of the income scale. The age group of the intended target market also seems to be influential. According to statistics, the top age bracket from 18-44 represented 27 million pet owners in 2014, which was almost two million more than the next age bracket of 45-64 (PR Newswire, 2015). Additionally, in 2013, the age group from 45-54 was responsible for 28 percent of pet store revenue followed closely by theage group of 35-44 with 24 percent (“Statista,” 2013). Overall, the average age of the primary shopper for pet products, not necessarily pet food, is 47-years-old (American Pet Products Association, 2011). Armstrong, G., & Kotler, P. (2015). Marketing: An introduction (12th ed.). Upper Saddle River, NJ: Pearson Education, Inc. Packaged Facts (April 17, 2018) Cision: After Millennials Pushed the Encelope as Pet Owners, Here’s What the Pet Market Can Excpet From Gen Z ; Retrieved from: - releases/after-millennials-pushed-the-envelope-as-pet-owners-heres-what-the-pet-market-can-expect- from-gen-z-300623897.html US Department of Labor (April 04, 2017) Bureau of Labor Statistics, TED: The Economics Daily , Retrieved from: - 2015.htm
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  • Fall '15
  • Bureau of Labor Statistics, The Age, SNHU Pet Supply Store

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