Behavior because they have a the same number of

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A. the same number of children. B. similar income levels and levels of educational attainme C. shared experiences, and are in the same stage of life. D. shared country culture and ethnic backgrounds. E. similar income levels. Generational cohorts are presumed to have similar purchase behavior due to similar life experiences and similarity of life stage. AACSB: Analytic Blooms: Understand Difficulty: 2 Medium Learning Objective: 04-03 Describe the differences among the various generational cohorts. Topic: Macroenvironmental Factors 51. (p. 84) Viewers of the baseball World Series are likely to see ads for beer and cars, and viewers of the Academy Awards broadcast (the "Oscars") are likely to see ads for clothing and hair care products, due to: Gender is a demographic variable, and these programs do tend to attract different genders; thus, this difference in advertising is based on demographic information. AACSB: Analytic Blooms: Apply Difficulty: 2 Medium Learning Objective: 04-02 Explain why marketers must consider their macroenvironment when they make decisions. Topic: Macroenvironmental Factors 52. (p. 80) Compared to other groups, the __________ generational cohort is more likely to complain, need special attention, and take time browsing before making a purchase decision.
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These characteristics are typical of seniors. AACSB: Analytic Blooms: Understand Difficulty: 3 Hard Learning Objective: 04-03 Describe the differences among the various generational cohorts. Topic: Macroenvironmental Factors 53. (p. 80) The __________ generational cohort is likely to spend money on travel, second homes, luxury cars, and investments. They are typically loyal and willing to spend but are extremely quality conscious. A. Seni ors B. Baby Boom C. Generation W D. Generation X E. Generation Y These characteristics are typical of seniors. AACSB: Analytic Blooms: Understand Difficulty: 3 Hard Learning Objective: 04-03 Describe the differences among the various generational cohorts. Topic: Macroenvironmental Factors 54. (p. 80) Hillary always looks for the "Made in U.S.A" label, prefers easily recognized brand names but not always designer labels, and wants value, quality, and classic styles. Hillary is most likely to be part of the __________ generational cohort. A. Seni ors B. Baby Boom C. Generation W D. Generation X E. Generation Y These characteristics are typical of seniors.
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AACSB: Analytic Blooms: Understand Difficulty: 3 Hard Learning Objective: 04-03 Describe the differences among the various generational cohorts.
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  • Fall '12
  • Chris
  • Marketing, Generation Y, Macroenvironmental Factors, corporate partners, B. Corporate partners

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