Statistical trait of the audience such as age gender

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Statistical trait of the audience such as age, gender etc Attitudinal data Audience attitudes, values, and beliefs such as feelings about the topic, level of agreement with speech’s thesis, Attitude toward attendance (Is the audience present voluntarily or out of obligation)
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Audience Knowledge Audiences that know a lot about the topic Early in your speech, reassure them that you will cover new ground.
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Audience Knowledge Audiences that know little or nothing about the topic Visual aids, examples, stories
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Audience Knowledge Mixed audiences Example: “I realize that some of you know nothing at all about this problem, while some of you have already become victims” Simple level to complexity
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Audience Psychology Interest level Assess with a survey Create interest
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Audience Psychology Attitudes toward the goal Unfavorable to move them closer to your position Neutral to demonstrate that the issue has an impact on their lives Favorable to reinforce their positive views and motivate them to take action
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Audience Psychology Attitudes toward the speaker establish your credibility Attitudes toward the occasion show an awareness of their situation and show that you sincerely want to help them
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The Occasion Time limit Purpose of the speech Audience size
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A nalysis - Who are they? How many will be there? U nderstanding - What is their knowledge of the subject? D emographics - What is their age, sex, educational background? I nterest - Why are they there? Who asked them to be there? E nvironment - Where will I stand? Can they all see & hear me? N eeds - What are their needs? What are your needs as the speaker? C ustomized - What specific needs do you need to address? E xpectations - What do they expect to learn or hear from you? A.U.D.I.E.N.C.E. Analysis by Lenny Laskowski
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  • Fall '16
  • Audience theory, Visual impairment, Nancy Duarte

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