In order to overcome this challenge, we had to think of a solution that would attract the customers attention. After some brainstorming, we finally came up with five frames for five days. Here is a brief overview of our proposed business plan. Home Try-On: Making online shopping even better than in-store shopping In order to try and make the online shopping experience for eyeglasses as smooth as possible we propose a Home Try-On. Just as if you were to try on glasses at the store only, now you’ll be able to do it in the comfort of your own home. On our website you can order up to five pairs of glasses that you feel suits you and keep them for up to five days at no cost. In those five days you have the freedom to wear them for as long as you want and get a real feel for how the glasses will look on you. Show them to your friends and family, or even post a cute selfie on social media and see which ones your followers recommend. When the five days are up you simply just send back the ones you don’t like and keep the ones you do. This is a great heading to capture the audience’s attention. When you think of shopping in stores the first things that come to mind is long lines, getting stuck in traffic when trying to leave, and messy stores. You can avoid all this when shopping online with just the click of a button. It’s that simple.
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- Fall '19